Developed in partnership between the Mining Industry Human Resources Council (MiHR) and the Canadian Institute of Mining, Metallurgy and Petroleum (CIM), the We Need Mining. Mining Needs You. Career Ambassador Program raises awareness among diverse youth and key influencers about the career opportunities mining offers and the sector’s role in environmental sustainability, social responsibility and technological innovation.

Youth and other jobseekers need to see mining as an innovative, challenging and rewarding career choice – and the mining workforce needs to reflect the diversity of Canada and the communities in which mining companies operate. Knowledgeable and enthusiastic Career Ambassadors deliver speaking engagements to youth in person and virtually to increase awareness, improve perceptions and encourage pursuit of careers in mining.


  • Enhance awareness among youth of the benefits of careers in mining, including financial rewards, working with cutting edge technology and the ability to make a positive difference to the industry and society.
  • Improve youth perceptions of the sector, with a focus on mining’s role in environmental sustainability, social responsibility and technological innovation.
  • Encourage youth to seek opportunities in the sector and choose mining careers.
  • Develop leadership and confidence skills among Career Ambassadors.
  • Engage diverse youth and organizations in mining career awareness.

Career Ambassador Profile

The success of the We Need Mining. Mining Needs You. Career Ambassador Program relies on qualified and passionate volunteers to communicate mining’s value to our standard of life and to encourage youth to pursue careers in the sector. The following document outlines the Career Ambassador profile, responsibilities and recognition:

Apply today to become a Career Ambassador!

Selected Ambassadors will be provided training by MiHR’s Program Coordinator, as well as the Program Toolkit and supporting materials to help them to prepare for and deliver speaking engagements.

Meet the Ambassadors

Types of Events

Career Ambassadors can be requested for in person and virtual youth-focused events. This may include, but is not limited to, speaking engagements at high schools, post-secondary institutions or through career and science fairs, online study groups, school or company open houses, spring and summer camps and community programs.

Request a Career Ambassador to Speak with Youth Audiences

Attracting, recruiting and developing the next generation of workers is vital to the mining sector’s sustainability and growth. Encourage youth to find their path in mining by having a Career Ambassador speak to your students or youth group about the many benefits of the industry and its numerous career opportunities. Whether an educator, youth group facilitator or community leader, you can help build an inclusive, diverse and sustainable Canadian mining workforce by connecting knowledgeable and passionate mining industry representatives with youth.

Apply today to have a Career Ambassador speak with your youth audience!

Contact info@mihr.ca for more information about the program and how you can get involved.

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Funding for this initiative is provided in part by the Government of Canada.

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